Category Archives: Online Reputation Management

Do Online Reviews Matter?

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Do Online Reviews Matter? Conventional wisdom says that word-of-mouth is the best form of advertising. Online reviews are basically word-of-mouth advertising. However, instead of your customers telling only their closet circle of friends, they have microphone attached to the world’s largest PA system, the internet. In 2013, 85% of potential customers read reviews on local businesses to determine if the local business is good.  Also, 70% of those people said…

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