Local SEO Acronyms

By October 26, 2014 Local SEO No Comments

 


Local SEO Acronyms and Jargon

 

SEO is its own industry and with every industry there are acronyms and jargon. If you are working with a local Denver SEO company, they might have left you scratching your head wondering what they just said. Below is some of the most common local SEO terms.

 

A/B Testing
Using 2 different versions of advertisement, landing page, keyword, banner, etc. to see which of the 2 versions performs best.

Account Daily Spending Limit
The maximum amount of money that you want to spend per day on pay per click. This can be with Google Adwords, Bing Ads, Yahoo or an other PPC campaign.

Ad Groups
Within Google’s adword planner, you can group like words together to target customers searching for related content.

Advertising Network
This is a broker that connects advertisers with publishers. The broker tracks number of clicks, or sales for the publishers, and bills the advertisers. CJ.com and shareasale.com are 2 of the biggest and well known advertising networks.

Affiliate
A website or person that promotes other companies’ products and services on a pay per lead (PPL), pay per sale (PPS) or pay per click (PPC).

Algorithm
The process that search engines grade websites and webpages for their relevancy to keyword searches. These algorithms are change on a regularly bases to weed out spam websites and to deliver better search results for end users.

Anchor
A “clickable” link to another site. This can be a word, group of words or an image.

Anchor Text
The visible text that forms a hyperlink to a different webpage.
An example is this: Google The name “Google” is the anchor text and the website www.google.com is the URL.

Backlinks
This are links that appear on other people’s website which link to your website.
In the example above “Anchor Text” The link from this page to Google.com is a consider a backlink.

Blog
A blog is “log” website or part of a website on any subject. They became very popular to easy of updating and allowing people with no web design or web development skills to start publishing on the internet.

Bounce Rate
This is the percentage of people the land on a webpage in a specific site and do not visit any additional pages within that site. A high bounce rate can have negative impacts on your SEO efforts.

Browser Caching
Web browsers store recently viewed pages and page elements on a user’s computer. The stored items are used to decrease the load time of previously visted pages, or to common elements faster. An example, is the logo at the top of this page, will be stored in your cache, because it is the same file on all of this sites pages.

Citation
Any place a companies name, address, phone number or website (NAP) is mentioned or listed on a webpage. Citations greatly help local SEO efforts. Citations, help build trust with search engines.
 
CTR
Click-Through Rate The percentage a webpage or ad is shown compared to the number of people who see it and click on that webpage or ad. This is on metric people use in measuring their campaign results.

Conversion Rate
The percentage of clicks that turn into sales or leads. A higher conversion rate usually means a higher ROI from the marketing campaign.

CPA
Cost per action The amount of money someone will pay a specific action, such as opting into an email list, clicking on a link or banner, calling. Most affiliate programs are based on a CPA.

CPC
Cost per click is the cost an advertiser is willing to pay when someone clicks on a link or banner ad which directs them to an offer or landing page.
CPM
CPM is the cost per 1000. The roman numeral 1,000 is M.

CRM
Customer Relationship Management

CSS
Cascading Style Sheet.

CTA
Cost Target Advertising. The placement of relevant PPC ads on content pages for non-search engine websites.

Directory
Simply put a directory is an online phone book. There are very broad directories such as dexknows.com or they can be very niche specific directories.

Doorway Page
One page in website that has been optimized to rank well for a given phrase.

Duplicate Content
Content that can be found on 2 different webpages. Most search engines frown on duplicate content, which will have a negative impact on SEO.

Geo Targeting
Most search engines have a rough idea of users location based on their IP address. With this knowledge search engines can display ads which are local and relevant or the user. For example: You run a plumbing company in Denver, you don’t want your ads showing up when someone in Dallas searches for plumbers. Google geo targets your ads for users searching from a Denver IP address. Local Intent 

Google Dance
If your website isn’t ranking for a keyword and then you perform SEO for that keyword, you might see that webpage bounce around in the SERPs for a while, while Google figures out where to finally rank your webpage.

Google Webmaster Tools
A set of tools that Google let webmasters use to have a better understanding of how Google looks at their site.

HTTP
Hyper-Text Transfer Protocol. The format of the World Wide Web.

HTTPS
Hyper-Text Transfer Protocol Secure. Typically found on secure sites where personal information or finical transaction are taking place.

KW
Keyword. A word or a phrase that a users search for. Example: “Plumber” is a keyword. “Best Denver Plumber” is a longtail keyword.

Keyword Research
The process of finding keywords, which fit your marketing camping.

Link Building
The process getting other websites to link to your website. See “Backlinks”

Local Intent
This is when a user does a broad search, but is looking for a resource locally. Example: If someone in Denver searches for “HVAC repair” most likely they are looking for a local company to fix their furnace. Google, Bing and yahoo, interpret this search “HVAC Repair” as a local intent and will return results of Denver HVAC repair companies.

Local SEO
SEO done with the goal of ranking pages for local intent. Typically small business do Local SEO to improve their ranking.  Call us today about 28 Circles Denver local seo packages.

PPC
Pay Per Click An internet marketing model where companies pay a webmaster every time a user clicks on an ad. Google’s Adsense is most likely the largest and most successful PPC service.

ORM
Online reputation management. ORM is the process of managing a person or companies reputation online.

Rank
Where your website shows up when a user searches for (relevant to your sites) keywords.

SEM
Search Engine Marketing. Utilizing either SEO, PPC or both to increase traffic to a website.

SEO
Search Engine Optimization. The process of helping websites and/or webpages to rank higher in the organic search results for chosen keywords.

SERM
Search Engine Reputation Management. Basically ORM, but trying to get less appealing sites about a company moved to page 2 or 3 of the SERPs so people searching for said company doesn’t see the less appealing information about the company.

SERP
Search engine results page. This page is shown as the result of a user searching for certain keywords. The goal of the search engines is to display the most relevant websites first.

SES
Search Engine Strategies

SEU
Search Engine Usability Designing websites that help search engines understand what a website s about. A website using SEU will most likely have better SEO success.

SMO
Social Media Optimization